Nissan’s “Denki Cube” Debut

"Nissan’s “Denki Cube” Electric Vehicle Concept Brings Distinctive Spirit Into Play in New York Auto Show Debut

New York City is about to get a lesson in what happens when geography meets geometry – specifically, when the world, which is round, meets the Nissan Cube, which is essentially square. The occasion is the world debut of the Nissan Denki (Japanese for “electric”) Cube Concept at the 2008 New York International Auto Show.

The lithium-ion battery-powered Denki Cube electric vehicle concept, which will be on public display at the Nissan exhibit at Jacob Javits Convention Center from March 21 through March 30, was created to draw attention to Nissan Motor Co., Ltd.’s (NML) global environmental efforts. It also serves as a preview of Nissan’s future small car strategy for the North American market, which includes plans to sell a redesigned gasoline-powered, next-generation Cube at Nissan dealers in the United States and Canada beginning in 2009.

“The Denki Cube Concept is a fun way to expose American buyers to one of Nissan’s most popular home market cars at a time when fuel economy and packaging efficiency are on a lot of people’s minds,” said Al Castignetti, senior vice president, sales and marketing, Nissan North America, Inc. “Like the production Cube on which it is based, the Denki Cube Concept is boxy yet charming, fashionable and functional, and completely tuned in to today’s needs for enjoyable efficiency.”

About the Denki Cube Concept
In creating the Denki Cube Concept, the designers started with a well-defined canvas, the current-generation Nissan Cube. The iconic Cube has always been the antithesis of traditional automotive style – square, minimalist, asymmetrical and humble – yet also warm, relaxing, practical and undeniably charming. To this solid foundation, the Denki Cube adds a new EV powertrain and unique exterior and interior treatments.

The Denki Cube Concept’s exterior features fresh front and rear styling treatments, including a new “electric themed” front grille design with an AC power charging port, a radical “lightning” headlight design and new bumpers and turn signal lamps. In the rear, the signature Cube asymmetrical rear quarter area (with wraparound glass on one side) has been enhanced by a new bumper with hidden taillights. The roof sheet metal has been replaced with a full fixed glass panel that enhances the interior’s sense of wide-open space. The Denki Cube Concept exterior also features....."

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